Posts tagged ‘Social Media’

LinkedIn Marketing Quiz: Is Your Profile Missing These 7 Credibility Elements? Part II

If you’ve missed Part I of the LinkedIn Marketing Quiz by our IAWAB Expert, Kristina Jaramillo: read it here.

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LinkedIn Quiz Question #4: Do You Have a Speaking Profile – Meaning Are You Adding Videos

A video puts a face to the name and connects you further with your potential clients.  A friendly face and confident voice can go far in proving that you are an expert in your field.  The video will show people exactly how you do what you do. And, if you are an a speaker looking to connect with meeting planners and book more speaking engagements you should be placing sneak preview videos of you engaging with audiences on your profile. Make meeting planners and prospects want to connect with you.

To add video, you should be using both the Slideshare Application and Google Presentations Application. This way, you show even more videos on your profile. For example, look at this client’s profile: http://www.linkedin.com/in/karelmurray

If you want to turn your profile into a marketing tool, just like we did with Karel go to: http://www.articlemarketingexperts.com/newyears2011
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LinkedIn Marketing Quiz: Is Your Profile Missing These 7 Credibility Elements? Part I

So, you have read articles on how to setup your LinkedIn
profile. You may have opted-in to grab a few special
reports, such as my own that you should read right now at:
http://www.getlinkedinhelp.com/

You may have even bought a couple of ebooks or books that
detail how to create your profile.

But, in most people’s articles, special reports and products
they talk about using LinkedIn as an online resume or as a
networking tool – and not as a marketing tool. But, if you
are looking to build connections, create relationships,
generate leads, build your list and increase your sales then
you need to think as a marketer. And, one thing a good
marketer focuses on is adding credibility because people
buy from people they trust.

That’s why I invite you to take the quiz below to find out
what credibility elements you are missing – plus find out
why you must include each element.

IAWAB Faculty Expert-Kristina Jaramillo tells us what we need to include

on our LinkedIn Profile to increase our credibility.

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LinkedIn Secrets – 3 Reasons Why Most Small Business Owners Fail To Attract Clients Using LinkedIn

 

There are over 80 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers.

In fact, LinkedIn’s membership is what Neilson Online is calling “The world’s largest audience of affluent, influential professionals” as you will find executives from all Fortune 500 companies there.

Plus, you will find experienced professionals from large and small companies and every type of business and industry imaginable.

So, why aren’t you able to attract more clients? Why is no one connecting with you?

Out of the 80 million professionals, there are only a few internet marketers and companies that are successfully getting more clients each and every single day from LinkedIn. Below, you will find out their secrets to attracting clients that are ready, willing and able to invest in their products or services.

3 Reasons Why You Are Not Attracting More Clients and Making More Money with LinkedIn

 

Reason #1 – You are waiting for prospects to come to you

Clients who are willing to pay for your products and services will not just fall into your lap.  As an entrepreneur you have to make it part of your job to go out and find them. 

Think of it this way, who is the interested party in this situation:

You or the person who doesn’t even know they know they need your services or products. 

You have to be the one the take charge and find your prospects. Here are a few ways to easily engage with others on LinkedIn…

¨      Update your status message daily.

¨      Start a vigorous discussion in various groups that you belong to. This will enable you to prove your expertise in your given area.

¨      Answer questions on the Q & A Boards. This will show your experience and help you become a thought leader

Reason #2 –You fail to take advantage of LinkedIn groups

 

LinkedIn allows you to join up to 50 groups – where you can network, join conversations and show prospects that you have the answers to their problems. Yet, most small business owners and internet marketers do not actively seek groups that they should belong to.

If they do join groups they make these two mistakes:

  1. They become a member of a group – but they sit there like a lump on the log. How can you expect prospects to come to you if you do not take the time to make yourself heard?
  2. They join groups where there are like members.  Let me put it to you this way, do you want to be a member of a group that is full of your competition or do you want to belong to a group that is full of people who could turn out to be your prospects.  It sounds pretty obvious to me that you would want to be where your prospects are. But many entrepreneurs fail to think outside the box and strictly join groups based on their field of expertise. 

 

Another way, to take advantage of LinkedIn groups is to create your own group.

This is the absolute best way to create your own community of followers.

You are the one who is in charge of the type of content that is posted.

You can make sure what you have to say is heard and you have the power to control your own group.  From my experience, many group members religiously check out what is being discussed in the groups they find the most useful. 

Why can’t your group be one of them?

Reason #3 – Failure to Create Content and Distribute it to the Different Groups

Eric Gruber (My Partner at GetLinkedInHelp.com and Founder of Article Marketing Experts) belongs to 50 different groups. Now, if each of the 50 groups has at least 1,000 members, then each time he submits content, he is getting his content in front of 50,000 potential clients – just with a couple clicks of the mouse.

So, you need to create content that…

¨      Proves your expertise

¨      Sparks controversy and debate

¨      Gets people talking

¨      Entices prospects to visit your blog and website

¨      Motivates prospects to take action (using your products or services of course)

Just by avoiding these common LinkedIn mistakes, you will begin to build your list of connections and prospects. Continue the conversation – and you will turn these prospects into paying customers and clients.

Now the three mistakes I outlined in this article is part of a larger special report where I detail 14 LinkedIn mistakes and the opportunities you are missing. You can get it for free at: http://www.GetLinkedInHelp.com

 

About the Author:

LinkedIn Expert Kristina Jaramillo creates online marketplace opportunities for small business owners who want more website traffic, prospects and profits.

Now, with her free special report, you can uncover how you can become “the trusted source for your industry on LinkedIn” and along with easy ways to gain more connections fast by avoiding the top 14 mistakes.

Get this information for free at: http://www.GetLinkedInHelp.com

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