Tag: niche
Are You Failing to Master Your Niche on LinkedIn
Are you failing to give yourself a specific label on LinkedIn? And, notice the word “specific.” You want to focus your LinkedIn marketing efforts on one and only one topic and you want to show prospects, clients, possible referral sources and the media that you are the master in your topic. By giving yourself a [...]
How Accounting professionals should NEVER get clients
I took a picture on my way to pick up my son from school of an electronic billboard that advertises for various businesses, some retail and some service providers. It’s on a very busy street and ideally located at the traffic light. This form of advertising is okay for retailers, as you can actually SEE an image [...]
