Many helping professional find themselves stuck in the trap of regularly reducing their rates.
This is a destructive cycle that not only hurts you, it also hurts your clients and has a negative impact on the treatment process.
Here’s how the cycle goes:
Reducing your rates decreases your income => which increases financial stress => which affects how you feel about yourself and the services your offer => which decreases the investment clients make in their own treatment => which creates feelings of frustration and resentment for you => which affects your energy and your thoughts about your clients => which negatively impact their treatment (the benefits and results) => which further affects how you feel about your value => which puts you out of resonance with the energy of money => which sets you up to continue attracting clients who can’t afford you => which means you reduce your rates . . . .and the cycle continues.
See how that works?
After talking with hundreds of helping professionals, I have come to understand the psychology of undercharging.
So, here are the 4 top reasons healers undercharge for their services:
1. You don’t understand how the energy of money works
Everything in the Universe is energy. That means that money is energy. All energy comes from the same divine source. Money is actually spiritual energy from a divine source that is attracted to fun, creativity, gratitude, service, truth and love energy. Worry, fear, desperation, shame, anger, resentment and guilt block the flow of energy and repel the energy of money. The more you stand in the power of who your really are, speak your truth, have fun, love yourself and others, express gratitude for the blessings in your life, honor your creativity and value yourself and others, the happier you will be and the more attractive you will be to the energy of money.
Most helping professionals know that their healing gifts come from a divine source. They just don’t really understand on a deep level that money also comes from that same divine source. It is easy to think that money comes from people. This belief is what gets us into trouble. When we believe that money comes from people, we focus on scarcity and lack especially when we hear reports about the bad economy, high unemployment rates and the news that people aren’t spending money. The truth is that money comes from the divine through other people to us. The Universe is the source of our financial abundance. Other people are just the conduit for the money to come to us – just like we are the conduit for the healing energy to flow to other people.
Here’s the kicker, though. Source can’t send you the money you desire through other people if you are not willing to receive it by telling other people about your services, offering them the opportunity to work with you and accepting your full rate as an exchange for the gift of healing.
2. You don’t own your true value
As entrepreneurs, we are the ones who set our rates and decide our value. This is really challenging because from an early age we are taught to seek our worth and value from sources outside of ourselves. Teachers evaluate our work and give us grades. Employers tell us what they are willing to pay us and provide us with yearly evaluations of our performance which determine whether or not they think we are worthy of receiving more money.
Many helping professionals suffer from feeling “not good enough” – that they don’t know enough or have enough experience – and that if they learn one more healing modality or get one more certification then they will be “worth” it. They rarely think about the time, energy and money they have invested into what they know. This doesn’t just mean training programs, this also means life experience. It is easy to assume that if you know it, then it must be common knowledge so it’s not so special and it certainly isn’t worth charging good money for. I know this was a big belief I had to overcome.
3. The savior syndrome
Helping professionals want to help people. This desire often crosses the line into thinking we know what is best for people and trying to rescue them whether they ask to be rescued or not. That’s why you don’t ask someone to work with you or you offer them a reduced rate without ever discussing your full rate because you “know” they can’t afford you and you want to protect them from feeling bad or make it easy for them to afford you. I talked in detail about how this behavior is actually hurtful to your clients in last week’s article. If you missed it you can go to my blog and read it www.awakenyourentrepreneur.com/blog.
Healers can see people’s true essence and the potential that comes when people step into who they really are. It is easy to become hypnotized by this and become more invested in someones healing process than they are. People have a right to choose to stay stuck in their pain, struggle and limiting beliefs. It serves a purpose for them and until they are ready to invest their time, energy and money into getting unstuck, we can’t help them.
It is easy to believe that if people are attracted to us or really want to work with us, then we have to work with them. WRONG! People are attracted to us for many reasons (sometimes it is because we would fulfill a role for a recurring destructive pattern that is active for them) and when it isn’t a good fit or they aren’t willing to make the emotional or financial investment in their own healing, then saying “no” to working can provide as much or more healing for them (and for you) than saying “yes”. I know this point of view will probably ruffle some feathers create some backlash but it is the truth. There are many talented helping professionals out there who can help them. It is not your job to save people who aren’t ready to be saved.
4. Treating your work as a ministry or hobby instead of a business
Over my 20 years in the healing world, I have come across many people who treat their business like a ministry, a spiritual practice or a hobby. That’s why it is easy to reduce rates. They haven’t looked at their work as a business that has expenses and overhead that must be considered in setting rates and bringing in income.
If you want your healing work to be a ministry or a hobby, that is fine. Just make it a conscious choice and know that you will need a primary source of income to support your living expenses as well as your healing work because ministries and hobbies are expensive to maintain. More money will flow out than will ever flow in.
If you want to support your lifestyle with your healing work, then you must learn how to run it like a business. Businesses have more money flowing in than flowing out. There are specific mindsets and skill sets you must master in order to make money as a helping professional. Set your fees based on what your business needs to make in order to cover expenses and pay you the income you want to receive.
You can get out of the trap of constantly reducing your rates if you are ready to invest the time, energy and money in learning the mindsets and the skill sets to do so.
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Melanie Yost has been called a “miracle worker”. She has the ability to take negative situations and create lasting positive results. A therapist for 20 years and now a business development coach, she has successfully worked with individuals to transform their lives, their situations, and most importantly, their outcomes. When people are looking for an opportunity to create a 180 degree turn in their finances, beliefs, business and lives, they seek Melanie’s acute wisdom and compassionate touch. To learn more about Melanie and the products and services she offers, go to www.awakenyourentrepreneur.com.
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