Posts tagged ‘Kristina Jaramillo’

Posted by LinkedIn® Marketing Expert Kristina Jaramillo

Many professional service firms and small business owners are turning to content marketing and social media marketing activities as the economy is picking up. They are publishing more articles, white papers, blog posts, and reports to establish themselves as industry experts and to attract prospective clients and customers. For example, I have my own free special report at http://www.Free14LinkedInMistakesReport.com.

If you are not able to communicate your value to prospects and prove that you are the expert – then your prospects will begin price comparison shopping and your competitors may get your business. That is why you have to constantly look for new and exciting ways to make your firm stand out from the crowd and get noticed. That is why I developed three easy ways to get your professional service firm that attention is deserves using LinkedIn marketing.

3 Ways to Get Your Professional Service Firm the Attention It Deserves Using LinkedIn Marketing

1) Create engaging social media profiles

For example, your LinkedIn profile headline should capture your prospects immediate attention. It should jump out and pull them inside your LinkedIn profile to know more about you and in turn your company or business.  Your social media profiles should be result-driven – meaning, you need to find ways to showcase the results you have achieved. You need to prove to prospects, potential referral sources and the media that you are the expert to connect with and engage with. And, talking about engagement, you need to have your blog postings, videos and articles on your social media profiles. With LinkedIn, you should be using Slideshare, Google Presentations and Box.net applications. Lastly, you need to tell your story within your social media profiles so prospects can relate to you.

For some examples, check out the personal LinkedIn profiles for these professional service firm owners:

* Skip Weisman – Workplace Communication Experts -

http://www.linkedin.com/in/skipweisman

* Greg William – Master Negotiator – http://www.linkedin.com/in/themasternegotiator

2) Create a community

People want to be part of a community where they are surrounded by like minded professionals and individuals who have the same passions and are experiencing the same problems, challenges and successes. They want to be part of a group where they can learn and share valuable information that need to do business.

So, you need to create a forum where clients can discuss your products and services and showcase their success stories. You need to create a community where prospects want to gather on a regular basis to get solutions to their problems. And, you can do this by creating and engaging in your professional service firm’s LinkedIn group which will allow you to address their common problems or concerns.  You will be thought of as a thought leader in your niche because as you should be providing value-added ideas and suggestions on a regular basis.

3) Prove you are the expert by writing and distributing articles and press releases

I am a strong proponent of using special reports, articles, videos, blog posts, press releases and social media conversations and discussions that offer real value as a way to make your professional service firm stand out.  In fact, if you check out the GetLinkedInHelp.com website you will notice that I blog my articles several times per week. I have a video blog which I add at least 1 new video per week. I send out a newsletter, blog post wrap up plus several value-added emails that contain tips, tools, techniques and insights on a weekly basis to stay on top of my prospects’ minds.

If you Google my name, Kristina Jaramillo you will find over 30 pages of articles and press releases that I have submitted to a variety of magazines and publications. For example, you will find my articles published in Website Magazine, Home Business Magazine and Electronic Retailer Magazine. You will notice my press releases featured on websites like Reuters, CNBC, Bloomberg and on dozens of business journals and news service websites.

I create discussions based on the special reports, articles, videos, blog posts and press release placements inside my LinkedIn group – and the other LinkedIn groups that I belong to. Each conversation then links to my blog post, special report squeeze or the website that features my article or press release.

Now, I am a member of 50 different groups. If each group has 1000 members (many of the groups I belong to has 10K+ members) – then I can potentially reach 50,000 prospects, potential referral sources and the media who may be interested in my professional service LinkedIn marketing firm. This gives me exposure, credibility and instant awareness. And, because I provide information and strategies that others either do not know – or are keeping hidden, I am differentiating myself from my competition.

A quick word of caution: Everything you publish or distribute must differentiate you otherwise you will contribute to the wall of noise many of us experience in publications, on websites, and in social media networks.

The Results Professional Service Firms Are Achieving By Following My LinkedIn Marketing and Content Marketing Advice…

* Help My Website Sell reduced their sales conversion time from 9 months to 39 days. In just two months, they received 2 media interviews, 4 new coaching clients and more than six thousand dollars in immediate profits.

* Sales training and consulting firm Karr Associates, Inc is connecting and engaging with Presidents, Vice Presidents and Directors of Sales as well as CEOs. He’s proving his value and building relationships that are leading to sales training contracts. 

* Darnell Davis is taking his local small business magazine and boot camps and going national. He has been invited to host a boot camp in Dallas, Texas as well as Chicago. Plus, he’s in talks to join forces with a national association.

Your Next Steps…

1)  Create social media profiles that not only captures your prospects’ immediate – but keeps their attention and has them wanting to connect with you. To help you, grab my Instant LinkedIn Marketing Templates

2) Create your own communities within your social media circles.

3) Prove you are the expert by writing and distributing articles and press releases.  When you grab our Instant Article Writing Templates Value-Added Package, you get our 40+ Instant Press Releases along with our 40+ Instant Article Writing Templates. Get both  the article templates and press release templates now at: http://www.InstantArticleWritingTemplates.com