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	<title>Accounting Practice Profits!</title>
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	<link>http://www.successfulfinancialwomen.com</link>
	<description>Business, Marketing and Money Mindset for Accountants and CPA’s in Practice.</description>
	<lastBuildDate>Thu, 10 May 2012 21:48:45 +0000</lastBuildDate>
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		<title>Accountants and CPA&#8217;s, How Often Are You Getting Out of Your Office?</title>
		<link>http://www.successfulfinancialwomen.com/2012/05/10/accountants-and-cpas-how-often-are-you-getting-out-of-your-office/</link>
		<comments>http://www.successfulfinancialwomen.com/2012/05/10/accountants-and-cpas-how-often-are-you-getting-out-of-your-office/#comments</comments>
		<pubDate>Thu, 10 May 2012 21:48:45 +0000</pubDate>
		<dc:creator>Sandra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.successfulfinancialwomen.com/?p=11149</guid>
		<description><![CDATA[<p>To grow your accounting or CPA practice, you must get out of your office.. ..and when I say &#8220;get out of your office&#8221; I don&#8217;t mean to attend other accounting seminars or conferences. Of course you must keep up with the latest tax laws and accounting standards, but listen up; knowing the latest tax law [...]</p>
]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F05%2F10%2Faccountants-and-cpas-how-often-are-you-getting-out-of-your-office%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F05%2F10%2Faccountants-and-cpas-how-often-are-you-getting-out-of-your-office%2F&amp;source=sandrabaptist&amp;style=normal&amp;service=bit.ly&amp;service_api=R_fe5ad348ab1cedba3704ece21588fd61&amp;space=10&amp;b=2" height="61" width="50" /><br />
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<p><a href="http://www.successfulfinancialwomen.com/wp-content/uploads/2012/05/marketing_conference.jpg" rel="prettyPhoto[11149]"><img src="http://www.successfulfinancialwomen.com/wp-content/uploads/2012/05/marketing_conference.jpg" alt="" title="marketing_conference" width="170" height="113" class="alignleft size-full wp-image-11150" /></a>To grow your accounting or CPA practice, you must get out of your office..</p>
<p>..and when I say &#8220;get out of your office&#8221; I don&#8217;t mean to attend other accounting seminars or conferences.</p>
<p>Of course you must keep up with the latest tax laws and accounting standards, but listen up; knowing the latest tax law is hardly going to get you a new client </p>
<p>unless&#8230;</p>
<p>&#8230;you learn to use what you know to market yourself!</p>
<p>Here is one place you must go if you want to grow your practice and must go often! Marketing and business conferences. </p>
<p>This to me is critical! </p>
<p>I read an article online about why business owners change accountants. Here&#8217;s what the majority say. One very important reason is that they want their accountants to guide their businesses to profits. </p>
<p>Attending marketing and business seminars and conferences can <b>open you up to new ideas</b> that no one in your industry is using. This makes YOU <b>stand out as the preferred expert and allows clients to choose you</b> to do business with.</p>
<p>What are your thoughts? Where have you been lately to get out of your office?</p>
<p>Share below:
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		<item>
		<title>Can CPA&#8217;s and Accountants earn a million dollars a year?</title>
		<link>http://www.successfulfinancialwomen.com/2012/05/08/can-cpas-and-accountants-earn-a-million-dollars-a-year/</link>
		<comments>http://www.successfulfinancialwomen.com/2012/05/08/can-cpas-and-accountants-earn-a-million-dollars-a-year/#comments</comments>
		<pubDate>Tue, 08 May 2012 20:02:00 +0000</pubDate>
		<dc:creator>Sandra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Money]]></category>

		<guid isPermaLink="false">http://www.successfulfinancialwomen.com/?p=11143</guid>
		<description><![CDATA[<p>&#8220;If you want to earn a million buckaroos a year, eliminate mediocrity from your thinking and your life.&#8221; John Assaraf</p>
]]></description>
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<p>&#8220;If you want to earn a million buckaroos a year, eliminate mediocrity from your thinking and your life.&#8221; John Assaraf
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		<title>How Professional Service Firms Can Stand Out In Their Industry</title>
		<link>http://www.successfulfinancialwomen.com/2012/02/13/how-professional-service-firms-can-stand-out-in-their-industry/</link>
		<comments>http://www.successfulfinancialwomen.com/2012/02/13/how-professional-service-firms-can-stand-out-in-their-industry/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 16:29:19 +0000</pubDate>
		<dc:creator>Sandra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Kristina Jaramillo]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[stand out]]></category>

		<guid isPermaLink="false">http://www.successfulfinancialwomen.com/?p=11076</guid>
		<description><![CDATA[<p>Posted by LinkedIn® Marketing Expert Kristina Jaramillo Many professional service firms and small business owners are turning to content marketing and social media marketing activities as the economy is picking up. They are publishing more articles, white papers, blog posts, and reports to establish themselves as industry experts and to attract prospective clients and customers. [...]</p>
]]></description>
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<p><strong><a href="http://www.successfulfinancialwomen.com/wp-content/uploads/2012/02/standing_out.jpg" rel="prettyPhoto[11076]"><img class="alignleft size-full wp-image-11077" title="standing_out" src="http://www.successfulfinancialwomen.com/wp-content/uploads/2012/02/standing_out.jpg" alt="" width="128" height="170" /></a>Posted by <a title="Posts by LinkedIn® Marketing Expert Kristina Jaramillo" href="http://www.getlinkedinhelp.com/author/getlinkedinhelp/" rel="author">LinkedIn® Marketing Expert Kristina Jaramillo</a></strong></p>
<p>Many professional service firms and small business owners are turning to content marketing and social media marketing activities as the economy is picking up. They are publishing more articles, white papers, blog posts, and reports to establish themselves as industry experts and to attract prospective clients and customers. For example, I have my own free special report at <a href="http://free14linkedinmistakesreport.com">http://www.Free14LinkedInMistakesReport.com</a>.</p>
<p>If you are not able to communicate your value to prospects and prove that you are the expert – then your prospects will begin price comparison shopping and your competitors may get your business. That is why you have to constantly look for new and exciting ways to make your firm stand out from the crowd and get noticed. That is why I developed three easy ways to get your professional service firm that attention is deserves using LinkedIn marketing.</p>
<p>&nbsp;</p>
<h2><strong>3 Ways to Get Your Professional Service Firm the Attention It Deserves Using LinkedIn Marketing</strong></h2>
<p>&nbsp;</p>
<h3><strong>1) Create engaging social media profiles </strong></h3>
<p>For example<strong>, </strong>your LinkedIn profile headline should capture your prospects immediate attention. It should jump out and pull them inside your LinkedIn profile to know more about you and in turn your company or business.  Your social media profiles should be result-driven – meaning, you need to find ways to showcase the results you have achieved. You need to prove to prospects, potential referral sources and the media that you are the expert to connect with and engage with. And, talking about engagement, you need to have your blog postings, videos and articles on your social media profiles. With LinkedIn, you should be using Slideshare, Google Presentations and Box.net applications. Lastly, you need to tell your story within your social media profiles so prospects can relate to you.</p>
<p>For some examples, check out the personal LinkedIn profiles for these professional service firm owners:</p>
<p>* Skip Weisman – Workplace Communication Experts -</p>
<p><a href="http://www.linkedin.com/in/skipweisman"> http://www.linkedin.com/in/skipweisman</a></p>
<p>* Greg William – Master Negotiator – <a href="http://www.linkedin.com/in/themasternegotiator">http://www.linkedin.com/in/themasternegotiator</a></p>
<h3><strong>2) Create a community </strong></h3>
<p>People want to be part of a community where they are surrounded by like minded professionals and individuals who have the same passions and are experiencing the same problems, challenges and successes. They want to be part of a group where they can learn and share valuable information that need to do business.</p>
<p>So, you need to create a forum where clients can discuss your products and services and showcase their success stories. You need to create a community where prospects want to gather on a regular basis to get solutions to their problems. And, you can do this by creating and engaging in your professional service firm’s LinkedIn group which will allow you to address their common problems or concerns.  You will be thought of as a thought leader in your niche because as you should be providing value-added ideas and suggestions on a regular basis.</p>
<h3><strong>3) Prove you are the expert by writing and distributing articles and press releases </strong></h3>
<p>I am a strong proponent of using special reports, articles, videos, blog posts, press releases and social media conversations and discussions that offer real value as a way to make your professional service firm stand out.  In fact, if you check out the GetLinkedInHelp.com website you will notice that I blog my articles several times per week. I have a video blog which I add at least 1 new video per week. I send out a newsletter, blog post wrap up plus several value-added emails that contain tips, tools, techniques and insights on a weekly basis to stay on top of my prospects’ minds.</p>
<p>If you Google my name, Kristina Jaramillo you will find over 30 pages of articles and press releases that I have submitted to a variety of magazines and publications. For example, you will find my articles published in Website Magazine, Home Business Magazine and Electronic Retailer Magazine. You will notice my press releases featured on websites like Reuters, CNBC, Bloomberg and on dozens of business journals and news service websites.</p>
<p>I create discussions based on the special reports, articles, videos, blog posts and press release placements inside my LinkedIn group – and the other LinkedIn groups that I belong to. Each conversation then links to my blog post, special report squeeze or the website that features my article or press release.</p>
<p>Now, I am a member of 50 different groups. If each group has 1000 members (many of the groups I belong to has 10K+ members) – then I can potentially reach 50,000 prospects, potential referral sources and the media who may be interested in my professional service LinkedIn marketing firm. This gives me exposure, credibility and instant awareness. And, because I provide information and strategies that others either do not know – or are keeping hidden, I am differentiating myself from my competition.</p>
<p>A quick word of caution: Everything you publish or distribute must differentiate you otherwise you will contribute to the wall of noise many of us experience in publications, on websites, and in social media networks.</p>
<h3><strong>The Results Professional Service Firms Are Achieving By Following My LinkedIn Marketing and Content Marketing Advice…</strong></h3>
<p>* Help My Website Sell reduced their sales conversion time from 9 months to 39 days. In just two months, they received 2 media interviews, 4 new coaching clients and more than six thousand dollars in immediate profits.<strong></strong></p>
<p>* Sales training and consulting firm Karr Associates, Inc is connecting and engaging with Presidents, Vice Presidents and Directors of Sales as well as CEOs. He’s proving his value and building relationships that are leading to sales training contracts.  <strong></strong></p>
<p>* Darnell Davis is taking his local small business magazine and boot camps and going national. He has been invited to host a boot camp in Dallas, Texas as well as Chicago. Plus, he’s in talks to join forces with a national association.<strong></strong></p>
<h3><strong>Your Next Steps…</strong></h3>
<p>1)  Create social media profiles that not only captures your prospects’ immediate – but keeps their attention and has them wanting to connect with you. To help you, <a href="http://www.InstantLinkedInMarketingTemplates.com">grab my Instant LinkedIn Marketing Templates</a></p>
<p>2) Create your own communities within your social media circles.</p>
<p>3) Prove you are the expert by writing and distributing articles and press releases.  When you <a href="http://www.instantarticlewritingtemplates.com/">grab our Instant Article Writing Templates Value-Added Package,</a> you get our 40+ Instant Press Releases along with our 40+ Instant Article Writing Templates. Get both  the article templates and press release templates now at: <a href="http://InstantArticleWritingTemplates">http://www.InstantArticleWritingTemplates.com</a>
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		<title>Accountants &amp; CPA&#8217;s: Overcome Price Objections with LinkedIn</title>
		<link>http://www.successfulfinancialwomen.com/2012/01/30/overcome-price-objections-with-linkedin/</link>
		<comments>http://www.successfulfinancialwomen.com/2012/01/30/overcome-price-objections-with-linkedin/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 19:16:56 +0000</pubDate>
		<dc:creator>Sandra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[price objections]]></category>

		<guid isPermaLink="false">http://www.successfulfinancialwomen.com/?p=11070</guid>
		<description><![CDATA[<p>Posted by LinkedIn® Marketing Expert Kristina Jaramillo As a sales professional, entrepreneur or small business owner – how many times as this happened to you: You are speaking with a prospective client and you think that everything is going well.  It seems like they are willing to work with you and hire you. But, when [...]</p>
]]></description>
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<p><strong>Posted by <a title="Posts by LinkedIn® Marketing Expert Kristina Jaramillo" href="http://www.getlinkedinhelp.com/author/getlinkedinhelp/" rel="author">LinkedIn® Marketing Expert Kristina Jaramillo</a></strong></p>
<div><a href="http://www.successfulfinancialwomen.com/wp-content/uploads/2012/01/price_objection.jpg" rel="prettyPhoto[11070]"><img class="alignleft size-thumbnail wp-image-11071" title="price_objection" src="http://www.successfulfinancialwomen.com/wp-content/uploads/2012/01/price_objection-150x150.jpg" alt="" width="150" height="150" /></a>As a sales professional, entrepreneur or small business owner – how many times as this happened to you:</div>
<p>You are speaking with a prospective client and you think that everything is going well.  It seems like they are willing to work with you and hire you. But, when they ask about price – you inform them of the needed investment and they go silent.  They immediately start back peddling and state that your price is too high and you are out of their budget.</p>
<h3><strong> The Shocking Truth – 80% of the Time, The Problem Is Not The Price or the Budget!</strong></h3>
<p><strong> </strong>The problem is you haven’t proven your value.</p>
<p>You haven’t shown that you are worth the investment.  You haven’t given your prospects a reason to adjust their budget and make you a priority.  You have to blow your prospects away with the value you can offer and the quality of business you can deliver. And, you do this by building a relationship with your prospects which will automatically help you overcome price shock.</p>
<p>LinkedIn is a relationship marketing tool that can help you get prospects to the point where they are no longer worried about price – they want your products and services no matter what.</p>
<h3><strong>How to Use LinkedIn to Overcome Your Prospects’ Price Objections</strong><strong></strong></h3>
<h3><strong>1. Keep your profile in front of your prospects’ faces</strong></h3>
<p><strong> </strong>Once, you create a strong LinkedIn profile foundation using my Instant LinkedIn Marketing Templates at <a href="http://www.instantlinkedinmarketingtemplates.com/">http://www.InstantLinkedInMarketingTemplates.com</a>, you need to keep yourself on top of your prospects’ minds.  The best way to do this is to add applications to your profiles that showcase your talents and results.  Use SlideShare, Box.net and Google Presentations to add videos, PowerPoint Presentations, articles and case studies that prove your expertise.   This will give prospects opportunities to see what you offer and why you are the thought leader in your field as you build the relationship. This will help you prove your “worth” and “value” – on a regular basis. As you add new content to your website, your LinkedIn connections are instantly notified through LinkedIn status messages. Plus, you can invite your connections to view your profile and see the new content.</p>
<p><strong>2. Build your own community</strong></p>
<p>By creating your own LinkedIn group, you can regularly share your knowledge and keep your prospects who are not ready at this time to hire you engaged.  This way you continue to educate prospects and show them the value that you have to offer until they break down and say, “I’m ready to move forward.”</p>
<p><strong> 3. Regularly provide prospects articles and case studies that solve their specific problems</strong></p>
<p><strong> </strong>By regularly giving valuable information within your LinkedIn group that your prospects can learn from you will be able to prove you are worth your cost. However, you must be willing to set yourself apart with your articles, videos and discussions by offering information that no one else is giving. You need to show case studies that not only showcases the results you are getting for clients right now – but also why your clients need you and how you are different from your competitors who may be offering the same services at a lower cost. You need to show your uniqueness and how that uniqueness will help me, the prospect. And, lastly, you have to show that you can solve my specific problems and challenges.</p>
<p>Prove to your prospects that you understand their solutions – and that you are the “only” expert who can help them and they’ll invest in your products and services no matter the cost.</p>
<p><strong>To help you with your article content, I recommend Eric Gruber’s 40 Instant Article Writing Templates Collection at:</strong> <a href="http://www.instantarticlewritingtemplates.com/">http://www.InstantArticleWritingTemplates.com</a></p>
<p>4.  <strong>Stay engaged, answer questions and position yourself as the “go-to” expert</strong></p>
<p>Getting back to your LinkedIn group and community this is the best place to showcase your talent and provide your audience with answers to their questions.  Your group will give members another way to access your knowledge and expertise.  They will feel connected to you on a more personal relationship.  This will help them understand the prices you have because they will see the value in your work.</p>
<p>5. <strong>Create a Prospect Relationship Management System</strong></p>
<p><strong></strong>Start off by segmenting your LinkedIn connections so you can provide them with customized information that is pertinent to their specific businesses. By providing “tailor-made” content to your followers on LinkedIn, you will enhance your relationship and prove that you are the expert for them.</p>
<p>You should also be mixing LinkedIn with CRM software like HighRiseHQ.com (the program we use with our clients) so you can keep track exactly when you have contacted your prospects last – and when you should contact them next. Remember, people buy from people they trust and have a relationship with – especially when there is a big investment.</p>
<p>By becoming proactive  with your LinkedIn marketing efforts where you are now building and nourishing relationships, you will overcome price and budget objections in the long-run. Failing to engage with prospects and clients to prove your “value” and worth is just one of the mistakes, I reveal in my <a href="http://www.Free14LinkedInMistakesReport.com">Free Top 14 LinkedIn Marketing Mistakes Special Report</a>.
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		<title>3 Ideas To Ick-Proof Your Brand</title>
		<link>http://www.successfulfinancialwomen.com/2012/01/16/3-ideas-to-ick-proof-your-brand/</link>
		<comments>http://www.successfulfinancialwomen.com/2012/01/16/3-ideas-to-ick-proof-your-brand/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 13:38:29 +0000</pubDate>
		<dc:creator>Sandra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.successfulfinancialwomen.com/?p=11048</guid>
		<description><![CDATA[<p>Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your brand is made up of the look, the [...]</p>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F16%2F3-ideas-to-ick-proof-your-brand%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F16%2F3-ideas-to-ick-proof-your-brand%2F&amp;source=sandrabaptist&amp;style=normal&amp;service=bit.ly&amp;service_api=R_fe5ad348ab1cedba3704ece21588fd61&amp;space=10&amp;b=2" height="61" width="50" /><br />
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<p><a href="http://www.successfulfinancialwomen.com/wp-content/uploads/2011/12/messy_office.jpg" rel="prettyPhoto[11048]"><img class="alignleft size-thumbnail wp-image-11049" title="messy_office" src="http://www.successfulfinancialwomen.com/wp-content/uploads/2011/12/messy_office-150x150.jpg" alt="" width="150" height="150" /></a>Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see?</p>
<div>If you said “yes”, I’m curious: why is your brand icky?</div>
<div></div>
<div>Your brand is made up of the look, the feel and the experience of doing business with you.</div>
<div></div>
<div>Does it <strong>look</strong> like a mess? Is your design all over the place? Have you outgrown them and become more sophisticated and evolved?</div>
<div></div>
<div>Does it <strong>feel</strong> pushy or sleazy? Are you using tactics that you think you need to use to make sales? Do you find that when you market, you wind up feeling like a slimeball?</div>
<div></div>
<div>Is the <strong>experience</strong> in your brand one where your clients feel comfortable, cherished and welcomed? Do they understand what’s going on every step of the way with you, so that they know how to make the most of their time working with you? Or do they feel like you’re just trying to get them to buy, and then rushing through the deliverable so you can move on to the next client?</div>
<div></div>
<div>In any case, an icky brand is no fun. It’s gross and uncomfortable, for both you and your clients.</div>
<div></div>
<div><strong>Join me in stamping out ickiness in branding.</strong></div>
<div></div>
<div>Your brand should represent you with integrity and make you proud. Your marketing should make your precious, ideal clients feel special, honored and seen. And once you welcome new clients in, they should be made comfortable and really taken good care of – throughout the process of working with you.</div>
<div></div>
<div>What if you could move away from the icky energy of trying to ”make” them click this, opt-in, buy from you, or rush through your service delivery, and create a brand you’re <strong>proud</strong> of and that <strong>your clients love?</strong></div>
<div></div>
<div><strong>Here’s 3 ideas for how you can create your ick-proof brand:</strong></div>
<div></div>
<div><strong>Brand from your values.</strong> There’s a lot of talk about creating a brand that “targets a niche” or “stands out”. While those are both things to consider, they’re certainly not the place to start from in your brand.</div>
<div></div>
<div>With standing out and branding for your clients, then you’re reaching outside of and shining the light on things outside yourself. Which are both important perspectives to consider in your brand, this leaves out the most important part of your brand of all – aligning your brand with your values.</div>
<div></div>
<div>Your values – what you think is right and what you think is wrong – show up in your brand in a lot of ways: They show up in your:</div>
<div>
<ul>
<li><strong>Core positioning: </strong>What you and your brand stand for.</li>
<li><strong>Words and tone: </strong>How you speak about your beliefs and the level of passion and conviction you convey.</li>
<li><strong>Consistency: </strong>If you’re not in alignment with your values, your brand will be inconsistent and all over the place. Once you’re aligned, consistency becomes easy.</li>
<li><strong>Affiliations and recommendations:</strong> Are you promoting for profit or because the people you recommend will help your clients?</li>
<li>And, really, everywhere and all throughout your brand.</li>
</ul>
</div>
<div><strong>Know that you’re not strapped into your brand’s look forever.</strong> If your brand’s look has gotten messy, your business has outgrown your brand, then never fear! You can always evolve and change your brand to make it look as good as possible, and to match the current level of sophistication in your brand.</div>
<div></div>
<div>There’s a common belief about branding – that when you design your brand, you’re stuck with it for life. There’s nothing that could be further from the truth.</div>
<div></div>
<div>In fact, here’s the thing… when you’re an evolving, growing, learning entrepreneur who’s always going deeper into how you serve your clients, I don’t think that it’s possible to design your brand at the beginning and then have it be relevant for the life of your business.</div>
<div></div>
<div>You’re learning, growing and changing. Your clients are becoming more sophisticated as they work with you. Your brand needs to grow and change with you as you evolve, and as they grow with you – to keep up with how awesome you’ve become.</div>
<div></div>
<div>Your charge is… to evolve and stretch it with care and in a way that keeps your clients comfortable.</div>
<div></div>
<div><strong>Take excellent care of your clients after they buy. </strong>The emphasis in branding is on marketing and selling. This approach doesn’t take into account the most important part of your brand – the experience that your clients get with you after they buy your services.</div>
<div></div>
<div>There’s a statistic that 20% of your clients will make up 80% of your business. That’s a comfy place – where you’re serving a small, close-knit group so well. You can really transform them!</div>
<div></div>
<div>In order to make that magic ratio happen, you’ve got a responsibility to your clients – you’ve got to induce mutual comfy-ness. Make them feel welcome and secure, and like they know what’s going on throughout the process with you – so they can surrender their trust to you.</div>
<div></div>
<div>These 3 ideas will give you a solid, non-icky start to creating a brand that’s inviting and welcoming.</div>
<div>If you want to get your hands on 10 more ways to create an ick-proof brand that invites your clients in to work with you . . . you can <a href="http://www.brandstyledesign.com/PDF/inviting-brand.pdf" target="_blank">download a little party favor here</a>.</div>
<div></div>
<div>================================</div>
<div></div>
<div>Erin Ferree is a brand strategist and designer.</p>
<p>She works with small businesses to create brands with substance and style that fit their businesses perfectly. She’s designed brands for hundreds of small business owners that attract their ideal clients, outshine their competition and make them unforgettable.</p>
<p>Erin lives, cooks and plays tug-of-war with her dog in San Luis Obispo, California.</p>
<p>Visit Erin at: <a href="http://www.brandstyledesign.com">www.brandstyledesign.com</a></div>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F16%2F3-ideas-to-ick-proof-your-brand%2F&amp;title=3%20Ideas%20To%20Ick-Proof%20Your%20Brand" id="wpa2a_10"><img src="http://www.successfulfinancialwomen.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>
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		<title>Accountants &amp; CPA&#8217;s: How To End Brand Confusion</title>
		<link>http://www.successfulfinancialwomen.com/2012/01/16/accountants-cpas-how-to-end-brand-confusion/</link>
		<comments>http://www.successfulfinancialwomen.com/2012/01/16/accountants-cpas-how-to-end-brand-confusion/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 13:35:26 +0000</pubDate>
		<dc:creator>Sandra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.successfulfinancialwomen.com/?p=11062</guid>
		<description><![CDATA[<p>Building your brand is not easy. If your business or profession has a lot of competition, it is up to you to communicate effectively what is  unique to your brand that will make it stand out from the rest. Recently speaking at a conference for realtors, I asked a realtor what made her different from [...]</p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F16%2Faccountants-cpas-how-to-end-brand-confusion%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F16%2Faccountants-cpas-how-to-end-brand-confusion%2F&amp;source=sandrabaptist&amp;style=normal&amp;service=bit.ly&amp;service_api=R_fe5ad348ab1cedba3704ece21588fd61&amp;space=10&amp;b=2" height="61" width="50" /><br />
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<p><a href="http://www.flickr.com/photos/kristiand/3223044657/"><img class="alignleft" src="http://farm4.staticflickr.com/3533/3223044657_5b74ba8b28.jpg" alt="" width="134" height="230" /></a>Building your brand is not easy. If your business or profession has a lot of competition, it is up to you to <strong>communicate effectively</strong> what is  unique to your brand that will make it stand out from the rest. Recently speaking at a conference for realtors, I asked a realtor what made her different from the others in the room.  Her answer, “We can all pretty much do the same thing.”</p>
<p>Customers will slip away just because they think you are the same as the others around or in your profession.   In order to find that unique identity, your niche, you have to know who your target market is. Knowing who your customers are will give you an idea of what works best for them. It will help you fine tune your message so you can even visualize that you are speaking directly to one specific person.  This will allow you to concentrate on one thing – that one thing that will give your brand an edge.</p>
<h3>Define your brand</h3>
<p>For your business to stand out, you have to create and define your brand. If you already have one and you think it’s time for some change, add something new to your menu or to your services. You want your customers to experience something new to them. So even if you’re just another business around town, you’ll be the first choice when they think about something that your business offers.</p>
<h3>Here are a few things that you can do to avoid brand confusion:</h3>
<p><strong>Make your customers feel welcome</strong> – when a customer comes into your establishment, make them feel that they are welcome. This applies also to when they visit your online establishment or online social media pages.  This is your chance to make a lasting impression about your brand. When a customer feels that they are welcome from the time they enter your establishment up until they step out, they will definitely think of you again. Find ways you can uniquely make your customers feel welcome, something that is appropriate in your business. Take a risk and try new things!</p>
<p><strong>Excellent customer service </strong>– no less. Without customers, our businesses are nothing. Always provide excellent customer service because this aspect is what makes the sale. If your customer feels that you are doing everything that is expected from you and more, they will feel that they are taken care of. Even if you charge a bit higher than the rest, you’ll be surprised at how much customers are willing to pay to experience excellent customer service. Take more initiative and ask them what they need before they approach and ask you.</p>
<p><strong>Consistency – </strong>once you find your niche, you want to do it consistently. (For definition:  Niche is what you do so well and is uniquely you; Target Market is who you do it to or for).  Now that you’ve made a good impression, stay engaged with your connections. <strong><em>With every interaction, you are either building up your relationship or tearing it down.</em></strong></p>
<p><strong>Extras –</strong> because the little things add up. There are a lot of ways to give your customers an excellent experience. You can ask for and use their names when you’re serving them, adding a personal touch to the experience. You can also create a customer database and gather your customers’ contact details. With a database, you can send emails or cards to your customers for birthdays or holidays. You can send them information about new promos or the latest on your menu. Doing the little extras to make your customers feel that you appreciate them will not only set you apart from the others, but will give you a chance to gain loyal customers.</p>
<h3>Now thrive!</h3>
<p>Ending brand confusion is important if we want our business  or profession to survive and succeed. If we give our customers something great to differentiate our business from the rest and consistently provide that, we are positioning our brand at the top of their list. That’s why it’s important to keep innovating, to keep working on how our customers can add value and attach meaning to our personal brand and our business products and services.</p>
<p>=====================<strong></strong></p>
<p><strong>Maria Elena Duron, CEO (chief engagement officer),</strong> <a href="http://buzz2bucks.com/" target="_blank">buzz2bucks | a word of mouth marketing firm,</a> is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy.
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F16%2Faccountants-cpas-how-to-end-brand-confusion%2F&amp;title=Accountants%20%26%20CPA%E2%80%99s%3A%20How%20To%20End%20Brand%20Confusion" id="wpa2a_12"><img src="http://www.successfulfinancialwomen.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>
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		<title>Brand Planning For Consistency</title>
		<link>http://www.successfulfinancialwomen.com/2012/01/09/brand-planning-for-consistency/</link>
		<comments>http://www.successfulfinancialwomen.com/2012/01/09/brand-planning-for-consistency/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 13:34:12 +0000</pubDate>
		<dc:creator>Sandra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.successfulfinancialwomen.com/?p=11045</guid>
		<description><![CDATA[<p>Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It means that you have the same logo on everything [...]</p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F09%2Fbrand-planning-for-consistency%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F09%2Fbrand-planning-for-consistency%2F&amp;source=sandrabaptist&amp;style=normal&amp;service=bit.ly&amp;service_api=R_fe5ad348ab1cedba3704ece21588fd61&amp;space=10&amp;b=2" height="61" width="50" /><br />
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<p><a href="http://www.successfulfinancialwomen.com/wp-content/uploads/2011/12/brand_marketing.jpg" rel="prettyPhoto[11045]"><img class="alignleft size-thumbnail wp-image-11046" title="brand_marketing" src="http://www.successfulfinancialwomen.com/wp-content/uploads/2011/12/brand_marketing-150x103.jpg" alt="" width="150" height="103" /></a>Without a cohesive look and feel, and a<strong> consistent message</strong>, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together.</p>
<p>Consistency means that all of your materials look and sound alike. It means that you have the same logo on everything – and if you have more than one logo in your company (for example, for different products) that those logos go together. It also means that your colors, fonts, background colors, texture, patterns, and photos all match from piece-to-piece.</p>
<p>That way, your website winds up looking like it’s related to your business card. Your email newsletter resembles your PowerPoint template, and so on.</p>
<p>And your <strong>marketing messages are consistent</strong> – what you say in your website sounds like the stuff you send out in your newsletter. Your tagline is the same across all of your materials.</p>
<p>This consistency creates a professional appearance, makes your business look established and gives your business credibility.</p>
<p>When everything matches everything else, your clients can see that you’re paying attention to the details in your brand. Everything looks classier, and you send the impression that you know what you’re doing.</p>
<p>You set up all of the consistent elements of your brand in your brand plan – and then all you have to do is refer back to the plan when you’re creating new materials.</p>
<p>&nbsp;</p>
<p>===============================</p>
<p>Erin Ferree is a brand strategist and designer.</p>
<p>She works with small businesses to create brands with substance and style that fit their businesses perfectly. She’s designed brands for hundreds of small business owners that attract their ideal clients, outshine their competition and make them unforgettable.</p>
<p>Erin lives, cooks and plays tug-of-war with her dog in San Luis Obispo, California.</p>
<p>Visit Erin at: <a href="http://www.brandstyledesign.com">www.brandstyledesign.com</a>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F09%2Fbrand-planning-for-consistency%2F&amp;title=Brand%20Planning%20For%20Consistency" id="wpa2a_14"><img src="http://www.successfulfinancialwomen.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>
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		<title>Brand Planning Makes Your Marketing Easy</title>
		<link>http://www.successfulfinancialwomen.com/2012/01/02/brand-planning-makes-your-marketing-easy/</link>
		<comments>http://www.successfulfinancialwomen.com/2012/01/02/brand-planning-makes-your-marketing-easy/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 13:29:55 +0000</pubDate>
		<dc:creator>Sandra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.successfulfinancialwomen.com/?p=11042</guid>
		<description><![CDATA[<p>A brand plan makes developing your brand easy. You know exactly what your brand is all about, so you can talk and write about it with ease. Imagine – no more grueling copywriting sessions, because the words just flow from your brand plan. Your designs look amazing, because they were created according to your plan. [...]</p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F02%2Fbrand-planning-makes-your-marketing-easy%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F02%2Fbrand-planning-makes-your-marketing-easy%2F&amp;source=sandrabaptist&amp;style=normal&amp;service=bit.ly&amp;service_api=R_fe5ad348ab1cedba3704ece21588fd61&amp;space=10&amp;b=2" height="61" width="50" /><br />
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<p><a href="http://www.successfulfinancialwomen.com/wp-content/uploads/2011/12/brand_plan.jpg" rel="prettyPhoto[11042]"><img class="alignleft size-thumbnail wp-image-11043" title="brand_plan" src="http://www.successfulfinancialwomen.com/wp-content/uploads/2011/12/brand_plan-150x108.jpg" alt="" width="150" height="108" /></a>A brand plan makes developing your brand easy. You know exactly what your brand is all about, so you can talk and write about it with ease.</p>
<p>Imagine – no more grueling copywriting sessions, because the words just flow from your brand plan.</p>
<p>Your designs look amazing, because they were created according to your plan. They’re effective, because they are brimming with the meaning and emotion behind your brand, and designed to show your ideal clients what you’re all about. You get compliments on them and you’re proud to have people see them!</p>
<p>You have all of the pieces you need to market your business every step of the way.  There’s nothing worse than having an opportunity pass you by because you didn’t have the marketing material to take advantage of it. With a brand plan, you get to look into the future of your business to figure out what you need, when you need it and what it will take to make it happen.</p>
<p>Your designs get personalized rules and templates created just for your business that you use to create additional materials as your business grows and evolves. Every piece you design gets easier because you know what it’s supposed to look like. And, since they all match, you get the power of repetition on your side – repeating similar designs throughout your brand will make you look like a serious business and will help your clients remember you.</p>
<p>&nbsp;</p>
<p>==============================</p>
<p>Erin Ferree is a brand strategist and designer.</p>
<p>She works with small businesses to create brands with substance and style that fit their businesses perfectly. She’s designed brands for hundreds of small business owners that attract their ideal clients, outshine their competition and make them unforgettable.</p>
<p>Erin lives, cooks and plays tug-of-war with her dog in San Luis Obispo, California.</p>
<p>Visit Erin at: <a href="http://www.brandstyledesign.com">www.brandstyledesign.com</a>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.successfulfinancialwomen.com%2F2012%2F01%2F02%2Fbrand-planning-makes-your-marketing-easy%2F&amp;title=Brand%20Planning%20Makes%20Your%20Marketing%20Easy" id="wpa2a_16"><img src="http://www.successfulfinancialwomen.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>
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		<title>What I learned about branding on my summer vacation</title>
		<link>http://www.successfulfinancialwomen.com/2011/12/26/what-i-learned-about-branding-on-my-summer-vacation/</link>
		<comments>http://www.successfulfinancialwomen.com/2011/12/26/what-i-learned-about-branding-on-my-summer-vacation/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 13:23:14 +0000</pubDate>
		<dc:creator>Sandra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[mount rushmore]]></category>

		<guid isPermaLink="false">http://www.successfulfinancialwomen.com/?p=11038</guid>
		<description><![CDATA[<p>I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation: 1. The first lesson is about using your headshot in your marketing. At Mount Rushmore,  we [...]</p>
]]></description>
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<p><a href="http://www.successfulfinancialwomen.com/wp-content/uploads/2011/12/mount_rushmore.jpg" rel="prettyPhoto[11038]"><img class="alignleft size-thumbnail wp-image-11039" title="mount_rushmore" src="http://www.successfulfinancialwomen.com/wp-content/uploads/2011/12/mount_rushmore-150x113.jpg" alt="" width="150" height="113" /></a>I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation:</p>
<p><strong>1. The first lesson is about using your headshot in your marketing.</strong></p>
<p>At Mount Rushmore,  we overheard a little boy talking to his mom: <em>“Those guys on the outside are on money. But who are the other two?”</em></p>
<p>Of course, he recognized Washington and Lincoln. Their faces are everywhere – and in his experience, they’re the ones on the money that he probably sees most often.  More importantly, their faces are shown on the one- and five-dollar bills in a similar pose – so they’re recognizable.</p>
<p>Poor Jefferson and Roosevelt! He couldn’t recognize them because they appear most commonly in profile – on the nickel and dime. When he saw their full face, it didn’t look like the same guy. And, Jefferson does appear on the $2 bill – but that bill is pretty obscure. The kid hadn’t seen those often enough to be able to remember who Jefferson was.</p>
<p>The lesson here? <strong>Using a recognizable photo consistently in your brand makes you more memorable.</strong> And, being memorable is good for business! Make sure that you use your photo often in your brand, and that you choose a photo that looks like you do in real life!</p>
<p>&nbsp;</p>
<p><strong>2. Consistency and repetition stirs curiosity, creates familiarity, heightens suspense, strengthens hunger and desire and inspires loyalty.</strong></p>
<p>And, this works even if the exact same thing isn’t repeated over and over again.  For several hundred miles on Interstate 90, there are billboards making all sorts of claims, like:</p>
<ul>
<li>“Free Ice Water: Wall Drug”</li>
<li>“Don’t Miss Out: Wall Drug”</li>
<li>“Western Art Treasures: Wall Drug”</li>
<li>“Dinosaurs! Wall Drug”</li>
<li>“Homemade Donuts: Wall Drug”</li>
</ul>
<p>I would say, “You get the picture”… <em>but the truth is, you can’t</em>. I could fill pages and pages with all of the messages from all of the billboards. There were literally hundreds of them, stretching over hundreds of miles. And every one repeated the simple phrase, “Wall Drug”.</p>
<p>This is what happened:</p>
<ul>
<li>After the first few billboards, we were <strong>curious</strong>. I got out my phone and Googled “Wall Drug” just to see what they were talking about.</li>
<li>After a few more signs, we felt <strong>familiar</strong> with Wall Drug. After all, we’d seen about a dozen signs on top of Googling it. We were experts, and we liked feeling like we knew what the signs were all about.</li>
<li>With every passing sign the <strong>suspense</strong> grew. We wondered… are we there yet? How much further?</li>
<li>After a while, the signs awakened our <strong>hunger and desire</strong> (I’ll also admit that this was right around the time we started seeing the signs about the donuts). We found ourselves really wanting to go to Wall Drug.</li>
<li>We went out of our way to go to Wall Drug. The signs had inspired our <strong>loyalty</strong> and we passed up opportunities to stop at more convenient places so that we could see what all the fuss was about!</li>
</ul>
<p>Imagine if your brand could get all of those results from a bit of consistency and repetition! Best of all, consistency and repetition in your brand is easy – it just means that you have to use the same messages and designs that you’ve already created again and again. So there’s no new work for you.</p>
<p>&nbsp;</p>
<p><strong>3. Using whitespace makes you stand out, and makes your audience stop and really notice.</strong></p>
<p>During our trip, the scenery was really quite green. Green corn. Green fields. Green forests.</p>
<p>Until we reached the Bonneville Salt Flats in Utah. Suddenly, there was a whole lot of white out the window!</p>
<p>That white made the salt flats one of the most <strong>remarkable and stunning</strong> places we saw on our trip.They really <strong>stood out</strong> because they were so different from the green, green, green we had been seeing for days.</p>
<p>It made us stop the car and spend some time there relaxing and looking at the scenery – instead of just whizzing by, <strong>we really paid attention</strong>. Wouldn’t you like your audience to stop and spend more time paying attention to and noticing you?</p>
<p>See how you can incorporate more white space in your brand so that you won’t look like everyone else, trying to cram everything onto a page. It will make your designs look different from everyone else’s and make your clients stop and really look at what you have to offer!</p>
<p>================================</p>
<p><!-- Google +1 for WordPress: http://pleer.co.uk/wordpress/plugins/google-1-button/ -->Erin Ferree is a brand strategist and designer.</p>
<p>She works with small businesses to create brands with substance and style that fit their businesses perfectly. She’s designed brands for hundreds of small business owners that attract their ideal clients, outshine their competition and make them unforgettable.</p>
<p>Erin lives, cooks and plays tug-of-war with her dog in San Luis Obispo, California.</p>
<p>Visit Erin at: <a href="http://www.brandstyledesign.com">www.brandstyledesign.com</a></p>
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		<title>Why Your Level of Wealth Can Be Dictated By How You Select Your Accountant</title>
		<link>http://www.successfulfinancialwomen.com/2011/12/20/why-your-level-of-wealth-can-be-dictated-by-how-you-select-your-accountant/</link>
		<comments>http://www.successfulfinancialwomen.com/2011/12/20/why-your-level-of-wealth-can-be-dictated-by-how-you-select-your-accountant/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 13:53:02 +0000</pubDate>
		<dc:creator>Sandra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Wealth]]></category>

		<guid isPermaLink="false">http://www.successfulfinancialwomen.com/?p=11057</guid>
		<description><![CDATA[<p>By: Todd Bates As people grow in their business and careers they tend to seek professionals help with various tasks. No one can make it on the road to success in business by themselves. Whether your goal is $100,000 or $100 million you will need the expertise of others to help you get to the [...]</p>
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<p><a href="http://www.successfulfinancialwomen.com/wp-content/uploads/2011/12/wealthy_accountant.jpg" rel="prettyPhoto[11057]"><img class="alignleft size-thumbnail wp-image-11059" title="wealthy_accountant" src="http://www.successfulfinancialwomen.com/wp-content/uploads/2011/12/wealthy_accountant-150x113.jpg" alt="" width="150" height="113" /></a>By: <strong>Todd Bates </strong></p>
<p>As people grow in their business and careers they tend to seek professionals help with various tasks. <strong>No one can make it on the road to success in business by themselves.</strong> Whether your goal is $100,000 or $100 million you will need the expertise of others to help you get to the next level.</p>
<p>For many entrepreneurs, the challenge of <strong>selecting the right people</strong> is what prevents them from achieving success. Generally the process to select professional help is merely based on referrals from a trusted friend or advisor.</p>
<p>While trusted referrals are a sufficient short term solution, it won&#8217;t necessarily give you the RIGHT person to catapult your business to the next level. Your friend might be well intentioned, but what works for them may not be in line with your specific business goals.</p>
<p>For example, let&#8217;s take the process of finding an accountant.</p>
<p><strong>The right accountant will keep you on the path of wealth building while the wrong one lead you down a path of startling IRS notifications</strong>. Most often people choose their accountant too quickly and without asking the right questions.</p>
<p>When interviewing a prospective accountant most people ask questions such as:</p>
<ul>
<li>How long have you been in business?</li>
<li><strong>How many clients do you help each year?</strong></li>
<li>How much are your fees?</li>
</ul>
<p>While these questions are practical, in reality they won&#8217;t reveal the big picture or determine if the candidate is the right match for you. Comparatively, a question like, h<em>ow much money do you make each year? </em>digs deep on whether or not the applicant can truly help you.</p>
<p>It&#8217;s a telling question.</p>
<p>You certainly don&#8217;t want an accountant to help you who makes less than you. Even more, you don&#8217;t want an accountant who struggles on their own bills!<br />
The phrase &#8220;do as I say, not as I do&#8221; is not one that you want in an accountant (or any professional you hire for that matter).</p>
<p>When it comes to hiring a professional you want someone who can help you reach higher in your goals, not keep you maintaining the status quo.</p>
<p>============================</p>
<p>As a Colorado native, <em><span style="color: #1e7a7a;"><strong>Todd Bates </strong></span></em>played professional soccer while attending Colorado State. Todd Bates has been an entrepreneur from the day he graduated from college.</p>
<p>As a pioneer in the marketing field Todd has created 47 different companies that have helped small businesses put strategies into action that quickly increase their sales.<br />
He is well known for his ability to get attendees to overcome their fears to take their business to the next level. Specializing in direct response marketing, sales conversion methods, and social marketing strategies, Todd has a passion for helping individuals and business improve their bottom line.</p>
<p><a title="Build Your Marketing Systems" href="http://www.toddbatessystems.com/" target="_blank">Click here</a> to discover how you can build your wealth through marketing systems that won&#8217;t rely on you to succeed.</p>
<p>=============================</p>
<p>What do YOU think about this post? Do you agree or disagree???</p>
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