Category: Sales/Marketing
Brand Planning For Consistency
Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It means that you have the same logo on everything [...]
“One Thing” For Website Success
If the next person who visited your website could only do one thing there, what would you want that thing to be? Having one main thing for your visitor to do on your website is a powerful strategy that will help you get better results for whatever’s most important on your website. It’s easier for [...]
Accountants and CPA’s! Who’s Stealing Your Clients?
I called a friend of mine yesterday evening to ask her about her meeting with the President of a big security firm. In the afternoon, I had called to give her some support before the meeting and I ended with…”Bring home the money!” Well, after I spoke to her in the evening, unfortunately she didn’t [...]
My Mysterious Method To Get Referrals By IAWAB Expert Kim Duke
My friend Jo and I were having a glass of wine the other night. We both help women in biz so of course we were sharing stories and comparing notes. (And lots of laughing in between!) She’s an amazing woman I met 8 years ago and she’s one of my closest friends. We actually met [...]
It’s Official – Your Sales Pity Party is Now Over By Kim Duke
My dad has a saying: “Most people are like chickens. They don’t like their feathers ruffled – it flusters them.” I would bet you’re acting like a chicken right now. Lots of squawking and not too much action. But Chicken Little – the sky isn’t falling and your parade doesn’t have to be rained on [...]
How Accounting professionals should NEVER get clients
I took a picture on my way to pick up my son from school of an electronic billboard that advertises for various businesses, some retail and some service providers. It’s on a very busy street and ideally located at the traffic light. This form of advertising is okay for retailers, as you can actually SEE an image [...]
