Category: Brand
3 Ideas To Ick-Proof Your Brand
Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your brand is made up of the look, the [...]
Accountants & CPA’s: How To End Brand Confusion
Building your brand is not easy. If your business or profession has a lot of competition, it is up to you to communicate effectively what is unique to your brand that will make it stand out from the rest. Recently speaking at a conference for realtors, I asked a realtor what made her different from [...]
Brand Planning For Consistency
Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It means that you have the same logo on everything [...]
Brand Planning Makes Your Marketing Easy
A brand plan makes developing your brand easy. You know exactly what your brand is all about, so you can talk and write about it with ease. Imagine – no more grueling copywriting sessions, because the words just flow from your brand plan. Your designs look amazing, because they were created according to your plan. [...]
What I learned about branding on my summer vacation
I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation: 1. The first lesson is about using your headshot in your marketing. At Mount Rushmore, we [...]
“One Thing” For Website Success
If the next person who visited your website could only do one thing there, what would you want that thing to be? Having one main thing for your visitor to do on your website is a powerful strategy that will help you get better results for whatever’s most important on your website. It’s easier for [...]
3 Easy Steps To Stop Spinning Your Wheels With Your Brand And Start Making Sales
Do you ever feel like instead of moving forward with your brand and your business, you’re stuck you’re going around and around in circles with your confusing brand? That your brand doesn’t communicate, doesn’t convert sales and is a bit of a mess? What if I could show you how to easily get unstuck and [...]
The Brand Profitability Cycle:How Your Brand Can Help You Make More Money… and So Much More!
When I say “profit”, do you think about money? Most people do! Entrepreneurs are no different, and one of the most common ways to measure business success is by financial profitability… how much did you make last year versus how much you spent. When you’re looking at profitability in your business, you look at the [...]
Brand Planning and Getting Clear
Does your brand ever feel like your stuff’s all over the place? Do you have design shame, because you know your brand doesn’t look good or make sense to the people reading it? Do you apologize for your business card as you hand it out? Are you horrified of what people would think of your [...]
Is Your Brand Effective, Or Just Pretty To Look At? by IAWAB Faculty Expert, Erin Ferree
Do you want your brand to be a work of art? If so, stop right there. This is where small business owners get mixed up in the branding process. They mistake brand design for art. It’s an easy mistake – you’re paying someone to draw things for you, right? That’s art… right? Better yet, it’s [...]
