Author Archive: admin
Sandra Baptist is the Founder of the ”Accountants in Practice” Online Magazine (www.IAWAB.com), where we provide accounting and financial entrepreneurs worldwide with the tools, resources and strategies to build a highly successful business and a fabulous life.
“IAWAB transforms the businesses of accountants globally so that they can transform their clients’ businesses and lives.”
Sandra is the Income-Explosion Strategist and the only Business Coach for female accountants and CPA’s in the world.
Visit her at http://www.BusinessTransformationCoach.com
How Professional Service Firms Can Stand Out In Their Industry
Posted by LinkedIn® Marketing Expert Kristina Jaramillo Many professional service firms and small business owners are turning to content marketing and social media marketing activities as the economy is picking up. They are publishing more articles, white papers, blog posts, and reports to establish themselves as industry experts and to attract prospective clients and customers. [...]
Accountants & CPA’s: Overcome Price Objections with LinkedIn
Posted by LinkedIn® Marketing Expert Kristina Jaramillo As a sales professional, entrepreneur or small business owner – how many times as this happened to you: You are speaking with a prospective client and you think that everything is going well. It seems like they are willing to work with you and hire you. But, when [...]
3 Ideas To Ick-Proof Your Brand
Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your brand is made up of the look, the [...]
Accountants & CPA’s: How To End Brand Confusion
Building your brand is not easy. If your business or profession has a lot of competition, it is up to you to communicate effectively what is unique to your brand that will make it stand out from the rest. Recently speaking at a conference for realtors, I asked a realtor what made her different from [...]
Brand Planning For Consistency
Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It means that you have the same logo on everything [...]
Brand Planning Makes Your Marketing Easy
A brand plan makes developing your brand easy. You know exactly what your brand is all about, so you can talk and write about it with ease. Imagine – no more grueling copywriting sessions, because the words just flow from your brand plan. Your designs look amazing, because they were created according to your plan. [...]
What I learned about branding on my summer vacation
I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation: 1. The first lesson is about using your headshot in your marketing. At Mount Rushmore, we [...]
Why Your Level of Wealth Can Be Dictated By How You Select Your Accountant
By: Todd Bates As people grow in their business and careers they tend to seek professionals help with various tasks. No one can make it on the road to success in business by themselves. Whether your goal is $100,000 or $100 million you will need the expertise of others to help you get to the [...]
“One Thing” For Website Success
If the next person who visited your website could only do one thing there, what would you want that thing to be? Having one main thing for your visitor to do on your website is a powerful strategy that will help you get better results for whatever’s most important on your website. It’s easier for [...]
Are You Failing to Master Your Niche on LinkedIn
Are you failing to give yourself a specific label on LinkedIn? And, notice the word “specific.” You want to focus your LinkedIn marketing efforts on one and only one topic and you want to show prospects, clients, possible referral sources and the media that you are the master in your topic. By giving yourself a [...]
