I took a picture on my way to pick up my son from school of an electronic billboard that advertises for various businesses, some retail and some service providers.
It’s on a very busy street and ideally located at the traffic light.
This form of advertising is okay for retailers, as you can actually SEE an image of the product and get the number to call or see the company address before you drive off.
For example, if you’re selling shoes or dresses or hats, then you can easily show a picture of the product, with your logo or your address and phone number so that prospective customers can contact you to purchase the product.
This, however, is not a great advertising media for accounting professionals as you cannot accurately communicate your service.
Service professionals like accountants, CPA’s and bookkeepers need to attract propects who in turn get to know, like and trust them. Only then will they be willing to part with their money.
A more effective strategy for service providers is to select a target market or niche. For example if you are a IT providers, you can select women-owned businesses to market to.
The easiest way to do this, is to go through the yellow pages, select woman-owned businesses and send them a direct mail letter to introduce yourself, if you are just starting up or to let them know about a new service you’ve just started.
What are your thoughts on this? Share them with us.
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