Start a Club

The affluent are different. They expect more. They pay more. They want more. But they also want DIFFERENT.

The easiest way to offer something different and exclusive to your clients is to start a club.
Memberships are truly the best way to attract a more affluent clientele and charge higher prices too!
In any type of business, whether you do this with your services or your products, you should be able to create a membership around your offerings.

In any type of business, there will always be a certain percentage of people that will want to upgrade to your top level.

There is a car wash that I know where you cannot just walk into without an appointment. They are too busy serving their VIP clients that book out the entire month before the start of the month!

In my accounting practice, we offer a certain level of services, including accounting, consulting, admin work, payroll all bundled together for a certain price per month.

This is for the VIP clients. Membership is limited AND we make that known! Our levels are Gold, Gold + and Platinum. We also offer a Diamond level which is an annual pre-payment level where the client uses our services unlimited (between 9-5) for an entire year.
We call this the Ultimate VIP Club for Entrepreneurs and market the Club in the upscale magazines.

We don’t market our regular retainer service in those media though.
This is crucial to remember – not to dilute your message to different audiences.

YOUR ASSIGNMENT:

Look at your business. How can you start a high-level club or membership in your business?

How will you limit the services or products offered so that everyone cannot or will not be able to have access?

What will you call the club? Think exclusive or members only or VIP or elite…you get the idea.

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Tags: affluent, club, featured, memberships

Category: All Issues >>>, Leverage