Sandra Baptist, Founder of the “Accountants In Practice” FREE Online Magazine (formerly the Association of Women Accountants in Business) was recently interviewed by Arielle Ford at the “Meet The Experts” video shoot in San Diego. Sandra laid out her vision of this site and a few successes gained from supporting accountants in practice. Enjoy!
A colleague of mine has just lost a 6-figure client! Yep…that’s 6-figures she makes from one client in one year. Therefore if she does nothing else but serve this client, she would be okay by any standards. So how did she mess this up? Here are my thoughts….
Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.” I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as [...]
The affluent are different. They expect more. They pay more. They want more. But they also want DIFFERENT. The easiest way to offer something different and exclusive to your clients is to start a club. Memberships are truly the best way to attract a more affluent clientele and charge higher prices too! In any type [...]
This may be a little controversial for some, but then if you are offended, examine your reasons why. I am a professional woman in a so-called ‘male’ profession and after over 14 years in accounting and audit, ventured out into my own business. So when I speak of accountants, my focus is the entrepreneur or [...]
By: Todd Bates As people grow in their business and careers they tend to seek professionals help with various tasks. No one can make it on the road to success in business by themselves. Whether your goal is $100,000 or $100 million you will need the expertise of others to help you get to the [...]
To run your business, big or small, you`re going to need financing. Applying for business loans and raising capital may seem stressful, but it`s something every business owner must go through. The type of financing you apply for depends on the business itself. A well-established small business has more capital than an up-and-coming one and [...]
Accountants and CPA’s, teaching in groups is one way to leverage your time and move away from working 100% with one-on-one clients. Working in groups allows you to: make more money work less attract more prospects and clients to your biz get more credibility improve your status as an expert and much more…. Enjoy this [...]
The affluent are different. They expect more. They pay more. They want more. But they also want DIFFERENT. The easiest way to offer something different and exclusive to your clients is to start a club. Memberships are truly the best way to attract a more affluent clientele and charge higher prices too! In any type [...]
Are you failing to give yourself a specific label on LinkedIn? And, notice the word “specific.” You want to focus your LinkedIn marketing efforts on one and only one topic and you want to show prospects, clients, possible referral sources and the media that you are the master in your topic. By giving yourself a [...]
If you’ve missed Part I of the LinkedIn Marketing Quiz by our IAWAB Expert, Kristina Jaramillo: read it here. =============== LinkedIn Quiz Question #4: Do You Have a Speaking Profile – Meaning Are You Adding Videos A video puts a face to the name and connects you further with your potential clients. A friendly face [...]
Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your brand is made up of the look, the [...]
Building your brand is not easy. If your business or profession has a lot of competition, it is up to you to communicate effectively what is unique to your brand that will make it stand out from the rest. Recently speaking at a conference for realtors, I asked a realtor what made her different from [...]
By: Todd Bates As people grow in their business and careers they tend to seek professionals help with various tasks. No one can make it on the road to success in business by themselves. Whether your goal is $100,000 or $100 million you will need the expertise of others to help you get to the [...]
To run your business, big or small, you`re going to need financing. Applying for business loans and raising capital may seem stressful, but it`s something every business owner must go through. The type of financing you apply for depends on the business itself. A well-established small business has more capital than an up-and-coming one and [...]
Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It means that you have the same logo on everything [...]
If the next person who visited your website could only do one thing there, what would you want that thing to be? Having one main thing for your visitor to do on your website is a powerful strategy that will help you get better results for whatever’s most important on your website. It’s easier for [...]
“Accountants in Practice” Online Magazine (formerly the International Association of Women Accountants in Business) provides marketing and business support, training and education for aspiring and solo- financial professionals, accountants and CPA’s. We create entrepreneurial accountants!
A brand plan makes developing your brand easy. You know exactly what your brand is all about, so you can talk and write about it with ease. Imagine – no more grueling copywriting sessions, because the words just flow from your brand plan. Your designs look amazing, because they were created according to your plan. [...]
I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation: 1. The first lesson is about using your headshot in your marketing. At Mount Rushmore, we [...]
Do you ever feel like instead of moving forward with your brand and your business, you’re stuck you’re going around and around in circles with your confusing brand? That your brand doesn’t communicate, doesn’t convert sales and is a bit of a mess? What if I could show you how to easily get unstuck and [...]
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