Get Immediate Access To: ALL audios from The 1st Financial Professionals' Virtual Summit!

Featured Articles

  • Meet The Experts Video

    Meet The Experts Video

    Sandra Baptist, Founder of the “Accountants In Practice” FREE Online Magazine (formerly the Association of Women Accountants in Business) was recently interviewed by Arielle Ford at the “Meet The Experts” video shoot in San Diego. Sandra laid out her vision of this site and a few successes gained from supporting accountants in practice. Enjoy!

    Continue Reading

    | August 7, 2011 | 0 Comments
  • The Case of KFC’s iTwist or How an Accounting Professional, a CPA, Lost a 6-Figure Client!

    The Case of KFC’s iTwist or How an Accounting Professional, a CPA, Lost a 6-Figure Client!

    A colleague of mine has just lost a 6-figure client! Yep…that’s 6-figures she makes from one client in one year. Therefore if she does nothing else but serve this client, she would be okay by any standards. So how did she mess this up? Here are my thoughts….

    Continue Reading

    | February 15, 2011 | 15 Comments
  • LinkedIn Marketing Debate – Should You Think of Your LinkedIn Profile as a Resume

    LinkedIn Marketing Debate – Should You Think of Your LinkedIn Profile as a Resume

    Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.”  I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as [...]

    Continue Reading

    | February 11, 2011 | 13 Comments
  • Start a Club

    Start a Club

    The affluent are different. They expect more. They pay more. They want more. But they also want DIFFERENT. The easiest way to offer something different and exclusive to your clients is to start a club. Memberships are truly the best way to attract a more affluent clientele and charge higher prices too! In any type [...]

    Continue Reading

    | May 13, 2010 | 1 Comment
  • Are Accountants Being Threatened In Their Own Profession?

    Are Accountants Being Threatened In Their Own Profession?

    This may be a little controversial for some, but then if you are offended, examine your reasons why. I am a professional woman in a so-called ‘male’ profession and after over 14 years in accounting and audit, ventured out into my own business. So when I speak of accountants, my focus is the entrepreneur or [...]

    Continue Reading

    | May 13, 2010 | 7 Comments

Business

Why Your Level of Wealth Can Be Dictated By How You Select Your Accountant

Why Your Level of Wealth Can Be Dictated By How You Select Your Accountant

By: Todd Bates As people grow in their business and careers they tend to seek professionals help with various tasks. No one can make it on the road to success in business by themselves. Whether your goal is $100,000 or $100 million you will need the expertise of others to help you get to the [...]

Getting financing for your business

Getting financing for your business

To run your business, big or small, you`re going to need financing. Applying for business loans and raising capital may seem stressful, but it`s something every business owner must go through. The type of financing you apply for depends on the business itself. A well-established small business has more capital than an up-and-coming one and [...]

Leverage

10 Tips to Make Group Coaching Count In 2010 By Wendy Y. Bailey

10 Tips to Make Group Coaching Count In 2010 By Wendy Y. Bailey

Accountants and CPA’s, teaching in groups is one way to leverage your time and move away from working 100% with one-on-one clients. Working in groups allows you to: make more money work less attract more prospects and clients to your biz get more credibility improve your status as an expert and much more…. Enjoy this [...]

Start a Club

Start a Club

The affluent are different. They expect more. They pay more. They want more. But they also want DIFFERENT. The easiest way to offer something different and exclusive to your clients is to start a club. Memberships are truly the best way to attract a more affluent clientele and charge higher prices too! In any type [...]

Social Media

Are You Failing to Master Your Niche on LinkedIn

Are You Failing to Master Your Niche on LinkedIn

Are you failing to give yourself a specific label on LinkedIn? And, notice the word “specific.” You want to focus your LinkedIn marketing efforts on one and only one topic and you want to show prospects, clients, possible referral sources and the media that you are the master in your topic. By giving yourself a [...]

LinkedIn Marketing Quiz: Is Your Profile Missing These 7 Credibility Elements? Part II

LinkedIn Marketing Quiz: Is Your Profile Missing These 7 Credibility Elements? Part II

If you’ve missed Part I of the LinkedIn Marketing Quiz by our IAWAB Expert, Kristina Jaramillo: read it here. =============== LinkedIn Quiz Question #4: Do You Have a Speaking Profile – Meaning Are You Adding Videos A video puts a face to the name and connects you further with your potential clients.  A friendly face [...]

Brand

3 Ideas To Ick-Proof Your Brand

3 Ideas To Ick-Proof Your Brand

Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your brand is made up of the look, the [...]

Accountants & CPA’s: How To End Brand Confusion

Accountants & CPA’s: How To End Brand Confusion

Building your brand is not easy. If your business or profession has a lot of competition, it is up to you to communicate effectively what is  unique to your brand that will make it stand out from the rest. Recently speaking at a conference for realtors, I asked a realtor what made her different from [...]

Money

Why Your Level of Wealth Can Be Dictated By How You Select Your Accountant

Why Your Level of Wealth Can Be Dictated By How You Select Your Accountant

By: Todd Bates As people grow in their business and careers they tend to seek professionals help with various tasks. No one can make it on the road to success in business by themselves. Whether your goal is $100,000 or $100 million you will need the expertise of others to help you get to the [...]

Getting financing for your business

Getting financing for your business

To run your business, big or small, you`re going to need financing. Applying for business loans and raising capital may seem stressful, but it`s something every business owner must go through. The type of financing you apply for depends on the business itself. A well-established small business has more capital than an up-and-coming one and [...]

Sales/Marketing

Brand Planning For Consistency

Brand Planning For Consistency

Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It means that you have the same logo on everything [...]

“One Thing” For Website Success

“One Thing” For Website Success

If the next person who visited your website could only do one thing there, what would you want that thing to be? Having one main thing for your visitor to do on your website is a powerful strategy that will help you get better results for whatever’s most important on your website. It’s easier for [...]

Other Recent Posts

Welcome to the Accountants in Practice FREE Online Magazine

Welcome to the Accountants in Practice FREE Online Magazine

| January 26, 2011 | 1 Comment

“Accountants in Practice” Online Magazine (formerly the International Association of Women Accountants in Business) provides marketing and business support, training and education for aspiring and solo- financial professionals, accountants and CPA’s.   We create entrepreneurial accountants!

Continue Reading

Brand Planning Makes Your Marketing Easy

Brand Planning Makes Your Marketing Easy

| January 2, 2012 | 0 Comments

A brand plan makes developing your brand easy. You know exactly what your brand is all about, so you can talk and write about it with ease. Imagine – no more grueling copywriting sessions, because the words just flow from your brand plan. Your designs look amazing, because they were created according to your plan. [...]

Continue Reading

What I learned about branding on my summer vacation

What I learned about branding on my summer vacation

| December 26, 2011 | 0 Comments

I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation: 1. The first lesson is about using your headshot in your marketing. At Mount Rushmore,  we [...]

Continue Reading

3 Easy Steps To Stop Spinning Your Wheels With Your Brand And Start Making Sales

3 Easy Steps To Stop Spinning Your Wheels With Your Brand And Start Making Sales

| December 12, 2011 | 0 Comments

Do you ever feel like instead of moving forward with your brand and your business, you’re stuck you’re going around and around in circles with your confusing brand? That your brand doesn’t communicate, doesn’t convert sales and is a bit of a mess? What if I could show you how to easily get unstuck and [...]

Continue Reading

Rss Feed Tweeter button Facebook button Technorati button Reddit button Linkedin button Webonews button Delicious button Digg button Flickr button Stumbleupon button Newsvine button Youtube button
Powered by WishList Member - Membership Software